From idea to liftoff.
15 chapters. No fluff.
A free, founder-built playbook for going from "I have an idea" to "we're cleared for takeoff." Validation, naming, domains, legal forms in Switzerland, and the U.S. company-formation path — written for founders, not lawyers.
Where are you on the flight plan?
Pick the trajectory that matches your stage.
Founders crash when they enter their flight plan at the wrong waypoint. Tell us where you are — we'll route you to the right starting chapter.
All 15 chapters
The complete table of contents.
Start here
Before you form
Swiss legal forms
Legal Forms in Switzerland: Sole Proprietorship, GmbH, or AG
9 min · Swiss legal forms
Sole Proprietorship in Switzerland
7 min · Swiss legal forms
GmbH in Switzerland: The Most Important Legal Form for Many Founders
8 min · Swiss legal forms
AG in Switzerland: When It Makes Sense and When It Does Not
8 min · Swiss legal forms
United States
Starting a Company in the United States: The Practical Guide
11 min · United States
Business Structures in the U.S.: Sole Proprietorship, LLC, or Corporation
9 min · United States
How to Choose the Right State for Incorporation in the U.S.
9 min · United States
EIN, Licenses, and U.S. Compliance Basics
9 min · United States